Small Business Guides plain English, no jargon
Small business guides: plain English, no jargon.
Websites, Google, AI tools, hosting, domains, analytics — it's a lot of unfamiliar territory to be expected to understand, on top of actually running a business. These guides answer the questions I'm asked most often, in the same way I'd explain them in person.
No guaranteed rankings, no scare tactics — just straightforward explanations.
Eleven plain-English guidesAsk exactly what you're wonderingEach guide answers one specific question, without jargon.
Five common questions
Start with the question you actually have.
Why isn't my website appearing on Google?
How Google discovers, indexes and ranks websites — and why launching a site isn't the same as ranking.
Read the guide → Cost & expectationsWhat does SEO actually cost?
Why SEO is usually ongoing work, and what genuinely determines the cost.
Read the guide → AI & discoveryHow will AI find and recommend my business?
Why AI assistants recommend some businesses and not others — and what genuinely helps.
Read the guide → Ownership & accessWho actually owns my website and domain?
Domains, hosting and accounts explained simply — and why you should keep access to them.
Read the guide → Measuring resultsHow do I know if my website is generating business?
Why traffic alone isn't the goal, and how to see where enquiries actually come from.
Read the guide →Have a question that isn't answered here?