Case Study
The Squishy Bit
Launch site for a leadership book on burnout, psychological safety and AI in IT service teams.
The business needed
The Squishy Bit needed one platform for a book, a distinctive leadership philosophy, assessment tools, speaking work and an evolving library of thinking about automation and psychological safety.
People needed
Readers, event organisers and technology teams each needed a relevant route into Chris Malyon’s work without the ideas becoming dense, academic or generic.
The solution
I separated the intellectual property into purposeful routes for the philosophy, book, Game Changer assessment and insights. Speaking credentials and operational experience appear where enterprise buyers and event organisers need proof.
Decision
Give each audience a focused next step.
Why it matters
Readers can explore the book, teams can understand the assessment and organisers can evaluate speaking experience without competing calls to action.