Bespoke website design
Structure, content and customer journeys planned before anything is designed, so the site has clear calls to action and a job to do from the first visit — not a template stretched to fit.
See what a website could doWebsite design Kent and across the UK
Website design for Kent businesses.
Most businesses that come to me already know their current website isn't working. What's harder to know is exactly what the replacement needs to include — which pages, what functionality, what to say and where the priorities really sit.
I help you work that out, then design and build the website around it.
Website design · Swanley, KentJenna's Beauty SpotA booking-first site for a local beauty salon, built around an extensive treatment list.
Working with Kent businesses
Local where it helps. Not limited by it.
- 01Based in Kent, working further
Rochester, Swanley, Sevenoaks, Dartford, Medway and beyond — and further afield across the UK where a project suits remote working.
- 02One person, start to finish
You work directly with the person designing, building and thinking through the project — not a rotating account team.
- 03Search foundations from day one
Structure, content and technical basics are built in from the start, not bolted on once the site is live.
Local doesn't have to mean generic.
01Where to start
Knowing it's wrong is the easy part
You don't need the answer. You need someone to ask the questions.
Most business owners can tell when a website isn't working. It doesn't reflect the business any more, customers can't find what they need, or enquiries just aren't coming through. What's much harder is knowing exactly what the replacement needs to include — how many pages, what functionality, what content and in what order.
That's the part I help with. Before anything is designed, I work through what your business does, who it's trying to reach, and what people need to be able to do once they land on the site. The design and build follow from that — not the other way round.
Start with the planner02What's included
Website design for Kent businesses
Every project covers the same ground.
New builds & replacing outdated or DIY sites
Some businesses need a first proper website. Others have outgrown a DIY builder or an old site that no longer reflects the business. Either way, I start with what isn't working and build the case for what replaces it.
Already have a site that needs workBooking, enquiries & mobile experience
Whatever people need to do — book an appointment, ask a question, request a quote — is designed to feel simple, and tested properly on the phone screens most visitors actually use.
Built for how small businesses runSEO & local search foundations
Clear page structure, sensible metadata, content organised around what people actually search for, and Search Console set up so you can see how the site is being found — this is what should be included as standard.
Explore SEO & search visibilityNot every website starts the same way.
The difference usually isn't visible until you compare what went into each one.
A generic template
Built for everyone
Adjusted with a new logo and some photos. The structure and content were written for a template, not your business — so the gaps show up once real customers start using it.
A considered build
Built for your business
Structure, content and customer journeys are planned around what your business actually needs people to do, then designed and built to match — search foundations included from day one.
03How it works
From first conversation to a live website
The same considered process, every time.
- 01
Understand
I look at the business, the customers you're trying to reach, and what the current website is failing to do.
- 02
Structure
Pages, content and customer journeys are mapped out before anything is designed, so the site has a clear purpose.
- 03
Design
A visual direction that fits the business, built around the information people actually need to see first.
- 04
Build & launch
The site is developed, checked across devices, and handed over with search foundations and analytics in place.
04Evidence
Two Kent businesses, two different jobs
Built around what each business actually needed.
05Questions
Before you get in touch
Questions Kent businesses actually ask.
If you're still weighing up whether you need a full new website or something smaller, that's a normal place to be. The planner is built to help you work it out.
Work through the questionsDo you only work with businesses in Kent?
No. I'm based in Kent and it's where a lot of my work comes from, but I design websites for small businesses across the UK, working remotely where that suits the project better than meeting in person.
Do we need to meet in person?
Not necessarily. Most of the project happens by video or email. For Kent-based businesses, meeting in person is possible where it genuinely helps, but it isn't required.
How much does a new website cost?
It depends on the scope — the pages, functionality and content involved. Rather than quote a generic figure, the planner helps establish what your website actually needs, and I review that before recommending an appropriate investment.
I don't know exactly what I need — is that a problem?
No, that's the normal starting point. Most business owners know their current website isn't working but not exactly what the replacement needs to include. That's what the planner and the first conversation are for.
Kent and beyond